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Kaplan-Meier analysis

What is Kaplan-Meier analysis The Kaplan-Meier method, also called product-limit analysis, belongs to the descriptive methods of survival analysis, as does life table analysis. The life table analysis method was developed first, but the Kaplan-Meier method has been shown to be superior in many cases. Kaplan-Meier analysis allows you to quickly obtain a population survival curve and essential statistics...

Customer Long-term Value (CLTV)

Based on your order history, customer long-term value (CLTV) will help you to estimate the cash flows you will get from customers and estimate how long you can keep them after the acquisition. It will also allow you to better understand your customers life cycle, identify periods of high churn risk, and gives you an estimation of the profits generated by your customers over an extended time period....

Multiple Correspondence Analysis (MCA) in Excel

Life table analysis in Excel tutorial

Canonical Correlation analysis in Excel tutorial

Conjoint analysis with prohibited pairs in Excel

Sensory panel analysis in Excel tutorial

Redundancy Analysis (RDA) in Excel tutorial

Analysis of CATA data with CATATIS in Excel

TURF analysis

What is TURF analysis The TURF (Total Unduplicated Reach and Frequency) method is used in marketing to highlight a line of products from a complete range of products in order to have the highest market share. From all the products of a brand, we can obtain a subset, which should be the line of products with the maximum reach. For example, let’s consider an ice cream manufacturer producing 30 different...