Webinar: Using two popular data mining techniques to identify customer segments in Excel with XLSTAT, Feb 24
Public: people working in any field in marketing and aiming at gaining their first steps in segmenting customers using data.
Length: 50 minutes (40 minutes of presentation and demo and 10 minutes of Q&A)
For more info: firstname.lastname@example.org
Do not hesitate to spread the word! The Webinar is open to everybody, including non-users of XLSTAT.
Webinar : Using two popular data mining techniques to identify customer segments
Customer segmentation is essential to organize personalized marketing campaigns. Two common data mining techniques can be used on customer data to investigate segmentation: Principal Component Analysis and Agglomerative Hierarchical Clustering. This Webinar features an intuitive introduction to these techniques and an application using the user-friendly XLSTAT statistical software for Excel.
People working in any field in marketing and aiming at gaining their first steps in using data mining techniques to segment customers using data.
- A few words on customer segmentation
- Segmenting clients using a simple dataset: scatter plot!
- Tackling customer segmentation in more complex datasets
- Data mining with Principal Component Analysis
- Data mining with Agglomerative Hierarchical Clustering
Senior statistics consultant
Jean-Paul Maalouf is a senior statistics consultant working at Addinsoft since 2014. He holds a PhD in biology and has a substantial experience in teaching statistics, an activity he has been intensively practicing since 2012. His training beneficiaries include major French research institutes (INRA, CNRS, INSERM, CIRAD, several universities) as well as private companies around the world. His teaching methods rely on explaining statistical tools conceptually rather than mathematically. Statistics become very easy to understand for the users who do not necessarily have experience in mathematics and need to become operational very quickly.