XLSTAT Marketing

The indispensable tool for marketers who need to understand customer behavior and trends.

XLSTAT Marketing, marketing statistics including Conjoint analysis in Excel

XLSTAT Marketing is the only quantitative marketing software which combines the functionalities of MS Excel with the power of one of the most advanced marketing statistical tools on the market. It includes MaxDiff, Conjoint, CBC, TURF, Partial Least Square Structural Equation Modeling and many more.

We've created a software that will boost your creativity. Stay in Excel, play with your data until you can transform it into new ideas. Analyze surveys with the popular correspondence analysis, or make the most out of more advanced techniques like market basket analysis, conjoint analysis, churn analysis or Partial Least Square Path Modeling. Explore the complex relationships that may occur between latent variables such as intelligence, wellbeing and academic performance via structural equation modeling using partial least squares. Multiblock data analysis techniques are also available.

XLSTAT Marketing includes all of the Basic+ features in addition to methods specific to quantitative marketing.


XLSTAT Marketing includes all XLSTAT Basic+ features.

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Tutorials for Marketing

Running a simple simulation model with XLSTAT

Conjoint analysis with prohibited pairs in Excel

Word cloud tutorial in Excel

Semantic Differential Chart in Excel tutorial

MaxDiff analysis in Excel tutorial

Choice Based Conjoint (CBC) in Excel tutorial

Create & run a basic PLS Path Modeling project

Customer Lifetime Value in Excel tutorial

Win7, Win8, Win10, Win11
Mac OS X
≥ 10.10

XLSTAT is a leader in software for statistical analysis in MS Excel.

Since 1993, we have worked continuously to bring you and some other 100,000 users from more than 120 countries a powerful, versatile, and above all user-friendly and affordable software to meet all of your statistical needs.

Featuring over 240 standard and advanced statistical tools, XLSTAT works as a seamless add-on to MS Excel and Google Sheets (free limited version only), allowing you to easily analyze and reformat your data within Excel.XLSTAT is compatible with both Windows and Mac.

XLSTAT uses pioneering computing techniques so that you get actionable results at unbeatable speeds: parallel computing allows you to take full advantage of all your computer processors.

Today XLSTAT offers a wide variety of industry/field specific solutions designed for each and every one of you.

So make way for a statistical software that will change the way you work.