トレーニング

Addinsoft organizes public (inter-company) and private (intra-company) sessions for all levels. You can register to one of our scheduled courses or contact us for a customized training course. All of our courses are available in virtual classrooms.

Webinar: Using two popular data mining techniques to identify customer segments in Excel with XLSTAT, Feb 24

Public: people working in any field in marketing and aiming at gaining their first steps in segmenting customers using data.

Length: 50 minutes (40 minutes of presentation and demo and 10 minutes of Q&A)

For more info: info@xlstat.com

Do not hesitate to spread the word! The Webinar is open to everybody, including non-users of XLSTAT.

Click here to register

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Webinar : Using two popular data mining techniques to identify customer segments

Customer segmentation is essential to organize personalized marketing campaigns. Two common data mining techniques can be used on customer data to investigate segmentation: Principal Component Analysis and Agglomerative Hierarchical Clustering. This Webinar features an intuitive introduction to these techniques and an application using the user-friendly XLSTAT statistical software for Excel.

Public

People working in any field in marketing and aiming at gaining their first steps in using data mining techniques to segment customers using data.

Program

  • A few words on customer segmentation
  • Segmenting clients using a simple dataset: scatter plot!
  • Tackling customer segmentation in more complex datasets
    • Data mining with Principal Component Analysis
    • Data mining with Agglomerative Hierarchical Clustering

 


講師プロフィール


Jean-Paul Maalouf

Jean-Paul-Maalouf_XLSTAT_Trainer.png

Jean-Paul Maalouf は、2014年からAddinsoftのシニア統計コンサルタントです。彼は生物学のPhD を保持し、2012年から統計学の指導に集中しており、かなりの経験を持ちます。彼のトレーニングの受講者には、フランスの主要な研究機関(INRA, CNRS, INSERM, CIRAD, 複数の大学)および世界中の民間企業が含まれます。 彼の指導法は、数学的というよりも統計ツールの概念的な説明に頼ります。必ずしも数学の経験を持たないユーザー、使用方法を素早く習得したいユーザーにとって、統計がとてもわかりやすくなります。