Conjoint analysis made easy thanks to XLSTAT-Conjoint
Setting up a conjoint analysis can be tedious and expensive. With XLSTAT-Conjoint, your conjoint analysis can be prepared and analyzed in just a few clicks.
XLSTAT-Conjoint is a module for marketers. It empowers you to find out the expectations of consumers towards new products and to model their choices thanks to conjoint analyses. Two methods of conjoint analysis are available: full profile conjoint analysis and choice based conjoint analysis (CBC).
XLSTAT-Conjoint analysis software is a statistical program which allows you to run through all the analytical steps of conjoint analysis from the design of experiments to the simulation of new markets, through data analysis with specific regression methods – MONANOVA, multinomial logit, etc.
Tutorials for conjoint analysis with XLSTAT-Conjoint are available:
This module focuses on Analysis of Variance, but this technique makes assumptions about the underlying distributions in our data
This course covers the excellent features in XLSTAT for investigating, visualising and modelling data sets with measurements on many variables.
This short course delivered online will show consumer scientists how to set up and learn about the routines available in XLSTAT for relating consumer acceptability to sensory/analytic measures.