Rapid methods to optimize product performance using the consumer, Chicago, 21-22 April 2016

Hands on: Rapid methods to optimize product performance using the consumer, 2 days

This course will let you acquire easy to use methods that will help you optimize product performance using the consumer.


Conventional preference mapping requires a sensory panel to provide a space to relate to liking.

  • What can you do when there are no sensory data?  
  • Can we use Emotions data and consumer perceptions from rapid methods to guide product reformulation trials?

 For the first time, we will offer training and practical experience in :

  • product liking optimisation through JARS and Ideal point scoring,
  • measuring consumer perceptions of sensory and emotion attributes,
  • combining product attributes with emotions or brand/package attributes in a holistic optimisation process.

Attendees will practice their learning using real life data and the XLSTAT data package.


This course assumes familiarity with the following key statistical techniques used in sensory and consumer research: Analysis of Variance (ANOVA), Correlation, Simple Regression and Principal Components Analysis. (refresher notes can be provided upon request)



Début :

Fin :




Chicago États-Unis

Profils des formateurs

Anne Hasted

Anne Hasted est consultante senior chez Qi Statistics Ltd, un cabinet de consultants basé au Royaume-Uni qui offre un portefeuille complet de soutien statistique à travers la formation, l'analyse de données, l'accompagnement de projet et le développement de logiciels. Elle est statisticien agréé avec plus de 25 années d'expérience de conseil dans un large éventail d'entreprises. Elle a animé des ateliers de formation dans le monde entier et est reconnu pour fournir des sessions de formation "conviviale".