Rapid methods to optimize product performance using the consumer, Chicago, 21-22 April 2016

Hands on: Rapid methods to optimize product performance using the consumer, 2 days

This course will let you acquire easy to use methods that will help you optimize product performance using the consumer.

Overview

Conventional preference mapping requires a sensory panel to provide a space to relate to liking.

  • What can you do when there are no sensory data?  
  • Can we use Emotions data and consumer perceptions from rapid methods to guide product reformulation trials?

 For the first time, we will offer training and practical experience in :

  • product liking optimisation through JARS and Ideal point scoring,
  • measuring consumer perceptions of sensory and emotion attributes,
  • combining product attributes with emotions or brand/package attributes in a holistic optimisation process.

Attendees will practice their learning using real life data and the XLSTAT data package.


Pre-Requisites

This course assumes familiarity with the following key statistical techniques used in sensory and consumer research: Analysis of Variance (ANOVA), Correlation, Simple Regression and Principal Components Analysis. (refresher notes can be provided upon request)

Precio

Fechas

Inicio:

Fin:

Idioma

Inglés

Localización

Chicago United States

Perfiles de los capacitadores


Anne Hasted

Anne es asesora principal en Qi Statistics Ltd, una consultoría con sede en Reino Unido que ofrece una cartera completa de asistencia estadística a través de la formación, el análisis de datos, asesoría de proyectos y desarrollo de software. Es estadista colegiada con más de 25 años de experiencia en la asesoría de un amplio abanico de empresas. Ha impartido talleres de formación en todo el mundo y se la reconoce por proporcionar formación “dirigida a los usuarios”.

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