Hands on Consumer Test Analysis, Preference and Emotion Mapping, Sydney, 7-9 Feb 2017

More details and registration here

Hands on Consumer Test Analysis, Preference and Emotion Mapping, 3 days

Optimize the sensory properties of Food, Beverage and personal products using Data exploration and Preference and Emotion Mapping.

Program

Day 1 (Optional) introduction to the Statistics and XLSTAT routines needed to analyse and explore consumer trial data. In the afternoon we discuss the issues regarding conduct and product and questionnaire design to ensure a successful trial to measure Liking or Emotion responses. 

Day 2 teaches Demographic analyses, Penalty analysis, segmentation, internal preference mapping, and how to obtain a contour surface mapping liking across the sensory space.

Day 3 shows how to fit external preference mapping, ideal point analysis and use the results to set up optimum profiles of sensory or emotion responses. Mainly based around the use of XLSTAT, attendees will gain practical experience using real-life examples and will be able to save their work to take away with a free copy of XLSTAT-Sensory so they will be competent to start using their expertise from day 1 after the course. 

Perfiles de los capacitadores

Anne Hasted

Anne es asesora principal en Qi Statistics Ltd, una consultoría con sede en Reino Unido que ofrece una cartera completa de asistencia estadística a través de la formación, el análisis de datos, asesoría de proyectos y desarrollo de software. Es estadista colegiada con más de 25 años de experiencia en la asesoría de un amplio abanico de empresas. Ha impartido talleres de formación en todo el mundo y se la reconoce por proporcionar formación “dirigida a los usuarios”.
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