Questionnaire Design for Consumer Research and Product Testing, OHIO 25 SEPT. 2018

Mainly based around the use of SENPAQ and XLSTAT software, attendees will gain practical experience using real-life examples and will be able to save their work to take away with free copies of  SENPAQ and XLSTAT so they will be competent to start using their expertise from day 1 after the course.

Questionnaire Design for Consumer Research and Product Testing

This course forms a hands-on introduction to those statistical methods needed by a sensory scientist. Mainly based around the use of SENPAQ and XLSTAT software, attendees will gain practical experience using real-life examples and will be able to save their work to take away with free copies of SENPAQ and XLSTAT so they will be competent to start using their expertise from day 1 after the course.

Course Outline  

9.00Questionnaire design for market research surveys
Define the objectives of the survey
Determine the sample group
Confidence needed and sample size calculations 
 
9.30

Question format
Leading questions
Closed questions
Open-ended questions
Double barrelled questions
The 'Other' category
Hypothetical questions
Format the questionnaire
Statement of your rationale
Demographic data
Branching
Design software 

  
10.30Conduct 
Market research Society guidelines
Ethical aspects
Practicalities 
Group exercises 
Critique published questionnaire trials
 
11.30Reliability and validity testing of questionnaires and surveys.
Pre-test
Pilot test
Reliability and Cronbach’s alpha
Validity testing (content, criterion and construct) 
Group exercise
Critique published trials for reliability and validity testing
 
12.30Lunch
 
13.30Scales and their analysis
Likert, category, Line scale, Open ended
Analysis of variance parametric and nonparametric
Factor analysis 
Hands on exercises in XLSTAT
 
14.30Designing Functional and Emotion measurement studies Personal questionnaires, Essense Profile versus CATA methodology
Deriving functional and emotional vocabularies
 
15.30Designing Check all that Apply (CATA) questionnaire trials
Methodological studies
Order effects, question effects, eye-tracking results, performance testing, finding clusters
 
16.15Designing Choice based conjoint trials
Theory, Conduct, Applications
Conceptual Profiling Practical design exercise
Setting up a choice based design using XLSTAT conjoin
 
  
17.30Close

Trainers' profiles

Anne Hasted

Anne is senior consultant at Qi Statistics Ltd, a UK based consultancy offering a full portfolio of statistical support through training, data analysis, project consultancy and software development. She is a chartered statistician with over 25 years of consultancy experience in a wide range of companies. She has run training workshops worldwide and is recognised for providing “user friendly” training.
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Hal Macfie

Dr. Hal MacFie is a statistician by training, with an international reputation in the areas of product assessment and consumer research. He is a Visiting Professor at the Universities of Reading and Nottingham and was for 20 years a senior Editor of Food Quality and Preference.

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