Hands on Consumer Test Analysis, Preference and Emotion Mapping, London, 18-20 Oct 2017

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Hands on Consumer Test Analysis, Preference and Emotion Mapping, 3 days

Optimize the sensory properties of Food, Beverage and personal products using Data exploration and Preference and Emotion Mapping.

Program

Day 1 (Optional) introduction to the Statistics and XLSTAT routines needed to analyse and explore consumer trial data. In the afternoon we discuss the issues regarding conduct and product and questionnaire design to ensure a successful trial to measure Liking or Emotion responses. 

Day 2 teaches Demographic analyses, Penalty analysis, segmentation, internal preference mapping, and how to obtain a contour surface mapping liking across the sensory space.

Day 3 shows how to fit external preference mapping, ideal point analysis and use the results to set up optimum profiles of sensory or emotion responses. Mainly based around the use of XLSTAT, attendees will gain practical experience using real-life examples and will be able to save their work to take away with a free copy of XLSTAT-Sensory so they will be competent to start using their expertise from day 1 after the course. 

Trainers' profiles

Anne Hasted

Anne is senior consultant at Qi Statistics Ltd, a UK based consultancy offering a full portfolio of statistical support through training, data analysis, project consultancy and software development. She is a chartered statistician with over 25 years of consultancy experience in a wide range of companies. She has run training workshops worldwide and is recognised for providing “user friendly” training.
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Gemma Hodgson

Consultant at Qi Statistics Ltd

Gemma Hodgson is a statistical consultant at Qi Statistics Ltd, a UK based consultancy offering a full portfolio of statistical support through training, data analysis, project consultancy and software development. She is a chartered statistician with over 15 years of experience in a wide range of roles both with big and small companies. She has run many training workshops with a focus on taking the perceived mystery out of statistics, equipping participants to answer their business questions in a more efficient way.

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