XLSTAT-MX

XLSTAT-MX is a must have complement for XLSTAT-Pro users who do sensory data analysis, and who use Preference Mapping or other related techniques to understand the customers' perceptions. MX stands for Marketing analytics. The tools of the XLSTAT-MX module can be accessed from the XLSTAT menu of from the XLSTAT toolbar.

Features:

Preference Mapping:

• Preference mapping Tutorial 1

Semantic differential charts:

• Semantic differential Tutorial 1

Generalized Procrustean Analysis (GPA):

• Generalized Procrustean Analysis (GPA) Tutorial 1

Multiple Factor Analysis:

• Multiple Factor Analysis

Penalty analysis:

• Penalty analysis Tutorial 1

Product Characterization:

• Product characterization Tutorial 1

Design of Experiments for Sensory Data Analysis:

• DOE for sensory data analysis Tutorial 1